Launching the world's most innovative industrial city, on a global scale.
A multi-channel global campaign reaching 89 different countries, including branding & marketing strategy, full CRM strategy, TV, press, events, direct, digital and social communications.
Outputs
A multi-channel global campaign reaching 89 different countrues, including branding & marketing strategy, full CRM strategy, TV, press, events, direct, digital and social communications.
Brand positioning
Social
TV and online video
Airport advertising
Web banners
CRM strategy
Emails
Press
Events
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CASE STUDY
IN A NUTSHELL
Nmblr, a software start-up, came to us for a new landing page. What they needed was a new story.
A cutting-edge biopharma platform, Nmblr faced a familiar problem: people didn’t quite understand what it was. Despite its powerful functionality, its story wasn’t resonating with the stakeholders who mattered most, rendering any new landing page moot. We needed to strengthen and simplify the story first.
We knew the problem was bigger than a headline.
So, we worked with the client to redefine what Nmblr is and why it really matters to the cross-functional teams driving high-stakes biopharma launches and beyond. We crafted a set of strategic narratives shaped by the real-world challenges they face every day.
OUR MESSAGING PLATFORM: ‘Where teams move as one’ became an instant winner with researched prospects and key stakeholders. It reframes Nmblr as the connective force that drives unity and momentum across siloed teams, in a space where alignment is everything.
Coupled with a new comms framework and benefits, we’ve not only reshaped their website, but their narrative to launch.
client
NMBLR
COMPANY
OPEN HEART STRATEGY
regions
GLOBAL
DESCRIPTION
A launch messaging and comms platform that Redefined what Nmblr was and why it mattered to the biopharma industry, delivered in days.
Services
COMMUNICATION CONSULTANCY | MESSAGING & COMMS PLATFORM | WEBSITE CONTENT PLAN | WEBSITE COPY | AUDITS
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WHAT IT'S LIKE TO PARTNER WITH US
LOVE THE CLARITY
Love the clarity and structure that Sabeena brings to communications & strategy.
Not many people have this.
Janice MacLennan
Nmblr co-founder
IMPACT
Instant Winner
WITH PROSPECTS
Our strategic platform: ‘Where teams move as one’ became an instant winner with researched prospects and key stakeholders.
Delivered in Days
SPRINT PROJECT: Each phase delivered in days
☑ External Comms proposition
☑ External Comms framework
☑ Landing Page Content Plan & Copy
☑ Product Copy Content Plan & Copy
☑ Proactively reduced costs for client
Thousands Saved
MAXIMISING EFFICIENCY FOR THE CLIENT
We saved the client thousands by proactively designing new content within the existing website design and formats, avoiding waste and the need for an entire new website.
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