PROJECT

OXAGON GLOBAL LAUNCH

Launching the world's most innovative industrial city, on a global scale

JUMP TO RESULTS

Project

OXAGON GLOBAL CAMPAIGN

Launching the world's most innovative industrial city, on a global scale

JUMP TO RESULTS

Launching the world's most innovative industrial city, on a global scale

JUMP TO RESULTS

Launching the world's most innovative industrial city, on a global scale.

A multi-channel global campaign reaching 89 different countries, including branding & marketing strategy, full CRM strategy, TV, press, events, direct, digital and social communications.

Outputs

A multi-channel global campaign reaching 89 different countrues, including branding & marketing strategy, full CRM strategy, TV, press, events, direct, digital and social communications.

Brand positioning

Social

TV and online video

Airport advertising

Web banners

CRM strategy

Emails

Press

Events

129m

EARNED MEDIA REACH

CASE STUDY

IN A NUTSHELL

To launch OXAGON as the undisputed hub of innovation for the world’s leading manufacturers.
Industrial cities are synonymous with the manufacturing of old, not smart cities of the future. Today, anyone can manufacture anything, virtually anywhere. Why does OXAGON matter?
Innovation; it happens when the brightest minds, the most advanced technology, and bold ambition come together. It’s what OXAGON was built for, and what their audience care about the most: reinventing the world. All pioneering minds need is the right set-up to make it real.
STRATEGY: Showcase OXAGON as a place where game-changing businesses can create the future they dream of.

CREATIVE SPRINGBOARD: Where pioneers can reinvent the world
A multi-channel global campaign reaching 89 different countries, that led to:

A high value B2B lead every 29 minutes.

129m+ earned media reach.

101,000 social mentions.

98% positive / neutral sentiment.

95% email opt-in rate.